Love in Store is a unique People+Tech company, created by industry veterans who understand the challenges of trade, and know how technology can be a great enabler.
For the first-time a brand has combined the 5 elements that would go into creating a future ready In Store Presence. For any brand one of the most important tasks, is to succeed at the Moment of Truth, the moment when a consumer comes across the brand in a retail environment. It should be enticing enough for the consumer to pick up. As the industry has evolved over the last decade, several companies have started implementing solutions to make their presence felt in store. Step 1 was separating the merchandiser from the salesman, Step 2 was getting photo graphs of the instore visibilities.
With the advent of technology, the evolution of in store presence started. It evolved to a stage where organizations were running massive merchandising set ups, and yet were un happy about their current state.
A typical FMCG organization, earmarks 15% of their annual turn-over for trade marketing, where a major chunk is spent on their key outlets. Yet, each of them agree to facing the below issues